It Starts in your Mind: The Mindset Shifts That Turned My Coaching Dream Into A Business.

When I first dreamed about becoming a coach, I really had no idea how much of the journey started within my own mind. I thought success would come from the strategy. You know, the perfect plan, the right funnel system, the best branding and offer. 

But the truth is that my business only started to take off when I worked on my internal world. 

Because before the shiny new sales funnel, the aesthetic branding and the show stopping offer, I had to build something more powerful than all that … a Mum-CEO mindset. 

Growing up, I wanted to be an actress, 

Yes! I know, before you say it … little old awkward and introverted Rea wanted to star in movies like Dorothy Dandridge. But I would spend hours performing monologues in my bedroom, writing screenplays and daydreaming about bright lights and big screens. I’d wanted to study Drama, Music and Dance in school but was met with ‘You should be more practical and do courses that you're actually going to use. Acting? That kind of thing doesn' t happen for people like us’ 

And that was really the start of my negative shame spiral, The self doubt and the procrastination, the perfectionism too. 

So as the good little introvert, I followed the ‘advice’ and did business and IT in school trying really hard to set myself up for the ‘real world’ 

Only to realise that I wasn’t really built for the real world, 

• I struggled to stay in a job longer than 8 months cause I'd get bored once I'd learned everything I needed to do

• I hated having one job and one thing to do and doing the same stuff day in day out bored me to tears. 

• And on top of that I really didn’t like being told what to do - I'm a manifesting generator and a sagittarius (We value freedom and adventure) 

I wanted to do something for myself from the minute I left college, I wrote business plan after business plan for restaurants, party planner, even a burlesque club but couldn't escape the voice in my head saying ‘what if I fail’ 

So yes,  I'd moulded my whole identity to fit what was expected of me. To get the 9-5, monthly paycheck, 28 days holiday a year and for what reason. 

To be safe? 

I was literally cramming myself into society's idea of success and I was miserable. 

Well … that all went tits up when covid hit and I lost my job and that safety and security I'd been searching for was gone. And all I kept thinking was if I had become an established actor or if I had my own business this wouldn't be such a system shock. 

So long story short, this life disruption was a blessing in disguise. I got the chance to reevaluate my life, do all the courses, listen to all the podcasts, go back to university and realise I was born to be a Coach.   

Now that mindset change of going from an employee to an entrepreneur is the biggest barrier between you succeeding and not succeeding in business - and that is something I found out the hard way.  

It took me three years to see real traction because at first I was concentrating on strategy strategy strategy, burning out and getting stuck in analysis paralysis when I needed to break it all down and start again on sturdy foundations 

So here are the mindset shifts that helped me sign my first client and beyond … 

Mindset Shift #1 : Change the ways you speak to yourself

You will be surprised how much the way you talk to yourself both out loud and in your own head affects the way you show up in life and business.  

I was forever saying things like 

‘People like me don’t get lucky’ 

‘This is SOOOOO hard’ 

‘No one wants what I have to offer’ 

And my words were becoming self fulfilling prophecies, they were keeping me stuck and because I didn't believe any of it could happen I was self sabotaging and not staying consistent 

So, stop telling yourself that you are ‘trying’ - to try is to be difficult, annoying and hard to endure. No wonder you’re not getting anywhere if your always telling yourself you’re ‘really trying’. When I became more selective with my words, my reality mirrored it. 

Mindset Shift #2: Start before you feel ready 

Honey! If I had waited until I felt ‘ready’, I’d still be waiting… 

I was always a serial perfectionist, planning everything to a Tee and not letting it see the light of day until I deemed it perfect … which wasn’t very often. It had to be the perfect post (that I'd delete an hour later if it got no likes) , the perfect launch and the perfect discovery sessions 

Putting it off and putting it off 

Then the unexpected bills turned up, I started to really question why I was still working where I was working and my home life started to feel unbearably stressful. 

I still had that uncomfortable feeling that I just needed to know everything because I couldn’t go into something without knowing all the answers. I’d linked not knowing something mean I was worthless and not ready 

But where does worthiness begin? Where does the line of ready begin and unprepared end 

Well, It begins wherever you decide it begins. 

Ask yourself, What would your future self do if she was ready?

Something that might help is Mel Robbins 5 second rule. The next time you have to ‘be ready’ count down from 5 and take action before you hit 1 and that inner critic creeps in. Confidence is built on what you do … not what you say you want to do. Remember that!

Mindset Shift #3: Fix Your Money Mindset. 

Now being a business, and not a charity, your relationship with money directly impacts your business. 

I grew up on a council estate in the 90’s (which I love with all my heart, it taught me so much in the way of resilience and gratitude) but the soundtrack was always ‘ Money doesn’t grow on tree’s’ and ‘rich people are slimy arseholes’

So when it came time to actually start charging for my services, I would freeze, stutter and talk myself out of a sale. I had so much shame around money because the story I told myself was that money was the root of all evil, money causes arguments and people wont accept me if I make a lot of money. 

I had (and continue) to do a lot of inner work to re-write my money story, I had to re-teach myself that money isn’t good or bad, it's an amplifier of the person you already are. It's an energy that flows to where it is valued and respected and I learned that if I wanted to build a business that helped people, I needed to be open to receiving.  

And that came from journaling on my money story and understanding where the beliefs around money had come from and if they were even true. 

So give it a go, practice seeing the abundance in the everyday things, in the streets, in the shops, in the opportunities and put yourself in places that raise your vibration. 

Mindset Shift #4: You’re Going to suck at First - And that is OK! 

No one starts great. Period

Your first live is going to be awkward, your first sales call might be a complete flop and the first time you post about your business it might only get one like … 

But who cares, You can either suck today, learn from it and in a year be confident and successful or you can put it off and put it off and still be in the same position in a years time 

What would you prefer? 

Give yourself the permission to be bad before you get good. No one is going to care as much as you do. The only difference between the person you are now and the person you want to be is time, action and consistency. 

And just remember, all the strategies and systems only work when you prime your mind to work for you and not against you and that is where implementing daily habits go a long way. 

Ready to build your coaching business from the inside out? 

If this is something that resonates with you and you are ready to stop second-guessing yourself and build that momentum that creates a successful coaching business that is aligned with your life then I would LOVE to invite you to book a Free Business Start-Up Session with me. 

In this session we will: 

✨Uncover the mindset blocks that have been holding you back from achieving your goals 

✨Create a clear, simple plan of action 

✨And lay the foundations to grow a business that gives you the freedom, fulfilment and financial stability you deserve. 

It’s you’re time to stop trying and start becoming the confident coach and mum-CEO you were always meant to be

Click here to book your Free Business Start-Up Session, BUT be quick as there are limited spaces. 

Book your session TODAY!